All businesses need a web site these days to be in business. It’s more important than a yellow pages ad. But it can be much more expensive and take much more knowledge to create than a yellow pages ad. When you’re struggling to get your business off the ground, how can you find the time and energy to put together a web site, too, especially if you’re not a computer person?
Seth Godin is one of my favorite business authors, and yesterday he wrote a simple recipe for small businesses needing to put together a web site. From the article:
The web has changed the game for a lot of organizations, but for the local business, it’s more of a threat and a quandary than an asset. My doctor went to a seminar yesterday ($100 ) where the ‘expert’ was busy selling her on buying a domain name, hiring a designer, using web development software, understanding site maps and navigation and keywords and metatags and servers…
He suggests making use of a few easy services that are free or very inexpensive to put together a site that tells your customer what they need to know about your business, and furthermore gets this content into places that Google loves to search. Read the full story at: Seth’s Blog: Memo to the very small.
